Business Photos help establish Credibility 

Why do you need Business Photos?  As a franchise owner, it’s important to establish credibility and trust with customers, but it’s equally important to establish your individuality as a brand within the franchise network.

Establishing Your Unique Brand Identity 

According to the International Franchise Association, franchisees who customize their marketing and branding materials see a 26% increase in sales compared to those who don’t.  You need business photos that tell your brand story effectively.

Business photos that align with your brand identity differentiate you from your competition and attract your ideal customers.
Professional photos of yourself and your team help create a more personal and relatable brand image that customers can connect with. According to Brandwatch, 60% of consumers prefer to connect with brands that feel human and authentic. Business photos that reflect your personality and values help build stronger connections with your customers.

Establishing Credibility and Trust 

High-quality business photos that showcase your products, service and locations demonstrate that you are a trustworthy and reliable brand. According to BrightLocal, 93% of consumers say that online reviews and images are important in their purchasing decisions. Business photos help you build trust with potential customers and increase the likelihood that they will choose your brand over competitors.

Maintaining Brand Consistency 

According to Lucidpress, consistent visual branding can increase brand recognition by up to 80%. By maintaining brand consistency with professional business photos, you can increase your brand recognition and attract customers who are already familiar with your business.

Professional photography is a powerful tool for franchise owners looking to establish credibility, individuality, and connection with customers. As the statistics show, investing in business photos is a wise choice for franchise owners looking to take their brand to the next level.
Learn more about Mel & Marco, the Jim’s Cleaning Franchisors on the Sunshine Coast here 
If you’re the owner of a franchise and you’re looking at differentiating your business to be more relatable to your local clients then this is a perfect starting point.  Get in touch, let’s design a photoshoot that reflects your business brand story effectively.